Black White Denim

– The Brief

To create a unique identity for an independent womenswear fashion boutique based around the brand of black white and denim.

– Our Approach

The idea was to keep the space a blank canvas and let the product do the talking, we wanted to find individual and unique pieces of furniture that became works of art in their own right just like the clothes. A lot of second hand and vintage pieces were used such as an old guilders wheel for displaying shoes along with old sets of ladders and display cabinets. A bespoke haberdashery style counter was designed by NoChintz as the till point and traditional style stockman mannequins were introduced. A few contemporary pieces from moooi were also thrown in there for a bit of contrast.

– Client

Black White Denim

– Location

Wilmslow, Manchester